What is the long tail and why should I analyze it?
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Because search traffic on the collective searches for long tail keywords (in green) can equal or exceed all of your most popular terms added together (in red). Compare it to eCommerce where online stores can carry larger collections of products just as easily as just a small selection. When search is the only barrier between a customer and a product, larger inventories equate to more sales.
Google, Yahoo, MSN and ASK must give a small number of websites free traffic in order to keep their users coming back. This is known as natural, or "organic" search, and it is the best deal in marketing. The problem is in knowing which terms to target, and that's where HitTail can help.
You can reach more people when you have more web content. But don't write in a vacuum. Use suggestions based on the real-world searches leading to your existing website that can improve your performance. That's what HitTail does. It helps you brainstorm ways to focus on your long tail inventory so your blogging or marketing campaigns can be more effective in reaching a larger number of people.
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